نوع مقاله : علمی-پژوهشی
نویسندگان
1 استادیار دانشگاه هنر تهران
2 دانشجوی دکتری دانشگاه پیام نور تهران مرکز
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
This article mainly aims at studying the functions of audio signs and discourse strategies in radio advertisements. In fact, we are going to know that for denotation and connotation meanings of these texts, which sonic techniques and facilities have been used.
The results of 11 radio advertisements analysis show that in designing of these multi-layer texts, different sonic layers such as speech, music and sound effects are used to pursue listener to purchase goods or use advertised services. Also discourse factors and persuasive function of language play main role in this process.
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