Document Type : .

Authors

• Farzan Sojoodi
• Zahra Namvar

Abstract

This article mainly aims at studying the functions of audio signs and discourse strategies in radio advertisements. In fact, we are going to know that  for  denotation  and connotation meanings of these  texts, which  sonic  techniques  and  facilities  have  been  used.
The  results  of 11 radio  advertisements  analysis  show  that  in designing  of  these  multi-layer  texts, different  sonic  layers  such  as  speech, music  and  sound  effects  are used  to  pursue  listener  to  purchase  goods  or  use  advertised  services. Also discourse  factors  and persuasive function  of  language play main  role  in  this  process.