Electronic Name Address as Individual Identity

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Abstract

The present article reports a study which examined the essence and implication of real name, the relationship between electronic name address and individual identity, and the individual and social value of the nomination phenomenon. The assumption was that the unconscious choice of a theme of nomination partially reveals a user’s view of his/her self and his/her individual identity. To this end, the researcher developed a questionnaire consisting of 10 multiple-choice questions. Based on the results obtained from 222 respondents, 13 themes of virtual nomination were identified and analyzed with the use of descriptive statistics. The results of the study showed that the user’s choice of  name in the virtual world can, as a signifying system, provide clues to his/her psychological profile, contrary to the discourse system of the real name which is referential. On the other hand, the user’s personality can, to some extent, influence his/her choice of the virtual name. So, there are some differences in the use and choice of real and virtual names, in that virtual names entail individual and social identity of the internet users, whereas virtual names throw light on their personality.

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